In order to create the best possible product pages for your business, it’s important to know what your customers are looking for when browsing online stores. What questions do they have? How long should their attention span be? We’ve put together some tips that will help answer those questions and equip you with all of the knowledge you need to craft an amazing customer experience.
- Avoid overwhelming your audience
- Keep product descriptions clear and concise
- Maintain a user friendly aesthetic
A product page is one of the most important aspects in e-commerce. It’s easy to design a great looking webpage, but it’s difficult to create something that sets you apart from your competitors and encourages people through their buying decision. Below are six tips for designing an effective page:
User Experience
Are you tired of websites that are cluttered and tough to navigate? Websites with an intuitive layout will help your customer find what they need, instead of the frustration.
When building (or redesigning) an e-commerce website there’s always going to be some debate about whether you should “stay within traditional conventions” or take risks by doing something more unique and creative. When you’re choosing a theme for your online store, it’s important to keep in mind that people are used to seeing certain layouts and formats. For this reason, when picking a template or layout, make sure the design looks similar enough so customers can recognize what they see as soon as they come across your site.
Describe Your Product
“The Perfect Product Description.” That’s what you want for yours, and the Nielsen Norman Group agrees. The most effective product descriptions are scannable, concise, and objective – just like this one! It was shown to improve usability by 124%.
To create scannable content, bullet points make it easier to read. Concise content is 1-4 sentences describing the product objectively rather than exaggerating benefits with flowery language and fluff.
You might want to consider removing any bullet points that are not relevant or redundant. If you’re trying to create a consistent brand, organizing all product page information into the same format is an easy way for your customer to recognize what they should be looking at on each one of them! For instance, in fashion every time customers see fabric first followed by color and size info next – it makes it easier for their eyes move around faster as opposed to jumping back-and-forth between sections.
High Quality Images
Aesthetic qualities of a product can have an impact on how well it sells. Great images will attract customers and keep them coming back for more, while bad or low quality photos may make people feel like the company doesn’t care about their experience. That is why ensuring your products are shown at its best starts with high-quality pictures.
By uploading your own product images, you can create a look for the products that is uniquely yours. You may want to remove logos from any imported pictures and crop them so they fit in with other varieties on the page. A good product image will attract more attention than a garbled block of words with no pictures; just remember not to cram too much into one picture because scrolling often becomes tedious after awhile!
Create Urgency
You can create scarcity by offering limited quantities or special deals on certain items; you could also promote an upcoming sale event that will happen in a short amount of time, like Black Friday for example. Conversion XL tells us that creating scarcity and a sense of urgency can increase sales by up to 332%.
Positive Reviews
If you want your store to have an edge over the competition, customer reviews are one way that can help. When potential customers visit a product page on your site and read through all of the helpful reviews left by other consumers who bought what they’re looking at, it will be much easier for them to decide whether or not this is something worth purchasing from you.
Social Buttons
Socially-driven websites have been on the rise for a while, and it’s no different when customers consider buying from your store. When they see social sharing buttons prominently displayed with their favorite product or brand page, they’ll be more likely to share that information rather than buy what you’re selling. But don’t forget about A/B testing!
A/B testing on your store will help you determine whether or not social media is worth including with each of your products to promote them and increase sales potentials!
