Small and large businesses alike thrive on marketing plans which are well thought out and specific. If you own a small business or manage one from home, you need to craft a business plan with a multitude of details and specific goals. Crafting these marketing plans helps small businesses keep track of what they need and where they’re already exceling. Included in your plan should be an identification of your company, your customers, and your mission statement, just as a start. Here’s a step by step guide to crafting a smart and actionable business plan.