Well-written product descriptions can be the final fitting piece in the puzzle and can be the essential piece needed to improve your conversion rate. You want to include more than just the details about the product, you want to list benefits and add creativity to your product descriptions.
This is the most common mistake with product descriptions and what most commonly leads to a lack of conversion rates. In this article, we’ll walk through a step-by-step process of how you can get epic product descriptions that will sell. Let’s take a look at what you’ll want to do first to get the best product descriptions yet.
- Writing great product descriptions isn’t always easy, but with the right know-how it is possible
- Steps that you can take to get the best product descriptions for your company include writing your own descriptions, researching your target audience, and more
- Summing everything up, we take a look at what we discussed throughout the article and what it takes to write great product descriptions
Well-written product descriptions can be the final fitting piece in the puzzle and can be the essential piece needed to improve your conversion rate. You want to include more than just the details about the product, you want to list benefits and add creativity to your product descriptions.
This is the most common mistake with product descriptions and what most commonly leads to a lack of conversion rates. In this article, we’ll walk through a step-by-step process of how you can get epic product descriptions that will sell. Let’s take a look at what you’ll want to do first to get the best product descriptions yet.
Write Your Own Product Descriptions
To start with, you want to write your own product descriptions. The first mistake that most people make is that they just reuse the content that the manufacturing company used, this isn’t only unoriginal and boring, but it can also get you penalized by Google. Google will flag your descriptions as thin or duplicated content and penalize them. Your product descriptions should be creative and you won’t get penalized by Google.
Research Your Target Audience
Without knowing your target audience, you won’t know what your product descriptions should say. When you don’t know your target audience, and when you haven’t done enough research on your target audience, you’re writing descriptions for a huge group of people and trying to aim your product descriptions for every one.
The tone and the vocabulary that you decide to use in your product descriptions depend solely on who you’re writing them for. You can’t decide to use humor in your product descriptions if you don’t know how consumers will respond to it. All businesses aren’t the same and all audiences won’t respond to the same language. Research your target audience and know who you’re writing your product descriptions for.
Make Sure All The Details Are Included
When consumers are debating making a purchase, they want all the details, including every spec, information, and all the relevant details to the product. You want to make sure that you include everything that a consumer may need to know before they make their purchase. Sizing, color descriptions, and anything else that is important for consumers to know should be listed in the product description. This is important, since if they don’t see specific information about the product consumers will quickly move on.
Tell A Story
With your product description, you shouldn’t just directly tell your consumers what you have to offer. You have to tell them in a way that shows them what more you can give them than merely the process, you have to tell them about the experience that they’ll get from your product. You can do this through a story that gives details about your product but also shows what it can give consumers. Whatever you decide to include in your story, it should draw the consumer in.
Give Proof
It’s not enough to just tell people that your product is the best, you have to give them proof to back your words. Words alone aren’t enough, you need actual proof to convince consumers that your product is special and stands out from the others. Yours is the best and you need to show consumers why, which comes from giving them substantial proof. Whether it’s showing consumers past testimonials of what customers have thought of your product or showing stats, you have to give them something to prove that your product is the best.
Use A Smart Design and Layout
Your product descriptions shouldn’t just be a block of text that consumers have to read through to make sense of the product. The design and layout of the text itself are important for consumers to fully be able to comprehend the product. Your text should be organized and easy to scan and use highlights and bullet points to specify each section. Consumers should be able to easily scan the information and find what they need at a glance.
Don’t Use Filler Words
It’s common to see product descriptions with a lot of filler words included that are just used to make the text longer. Most times this won’t add to the product or give valuable information, it’ll just be extra unnecessary words. Usually, this useless information will just be what the consumer will scan over. Avoid using filler and fluff text and stick to only what’s necessary. Consumers will respect you more for it.
Summing It Up
Overall, writing epic product descriptions is no easy task, especially if you’ve already gotten in the habit of writing product descriptions that don’t sell. But it isn’t difficult to write product descriptions that will up your conversion rates, with the right knowledge you can write stellar product descriptions that will sell. Above we’ve given you the right no how and the steps to take to have amazing product descriptions!
